1. Set out objectives: Define what a successful event would be for the company by creating a clear purpose and objectives for the event. For example: “The purpose of our annual off-site meeting is to offer a creative environment from which we will focus on clear, specific goals and objectives for the coming year”.
2. Include and Engage: Create a forum which encourages input from key participants prior to the event so they feel as if they are part of the process and not just there to serve the company leaders’ agenda. This can be done by identifying someone to be the point of contact to develop various input sources so that employees feel that their concerns are being addressed. Methods such as an employee survey (online or standard), employee focus groups or an online discussion board are ways for ideas and issues for consideration to be shared.
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